Make it re-usable/repurpose the packaging
For Example: Samsung to Introduce ‘Eco-Packaging’ for Its Lifestyle TV Lineup
At minimum use recycled packaging make sure you packaging is 100% recyclable there is no excuse anymore.
Use friendly sustainable plant inks.
The later on lasting impression is to have the packaging design so easy to open, store(to keep if the product inside the package maybe re-sold or for warranty claims) and discard – the packaging should easily become flat for recycling.
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